1. General Information
Berkemann, as the operator of this site, takes the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the applicable statutory data protection regulations and this privacy policy.When you use this website, various personal data are collected. Personal data are data with which you can be personally identified. The website operator collects, uses, and discloses your personal data only if this is legally permitted or if you consent to the data processing. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this is done.Please note that data transmission over the internet (e.g., communication by email) can generally have security vulnerabilities. Complete protection of the data against access by third parties is not possible.
Responsible Entity and Data Protection Officer
The responsible entity for data processing on this website is:Berkemann GmbH & Co. KGAlbin-May-Straße 307937 Zeulenroda, GermanyPhone: +49 (0) 3 66 28 / 66 - 5800Fax: +49 (0) 3 66 28 / 66 - 5818Email: info@berkemann.com2. Your Rights Regarding Data Protection
You have the following rights regarding your personal data:
2.1 Right to Access, Blocking, Deletion, Restriction, Objection
Every data subject has the following rights under the GDPR:• Right of access to stored personal data (Art. 15 GDPR)• Right to rectification (Art. 16 GDPR)• Right to erasure (“right to be forgotten”, Art. 17 GDPR)• Right to restriction of processing (Art. 18 GDPR)• Right to object to processing (Art. 21 GDPR)If we process your data on the basis of consent you have granted (e.g., under Art. 6 (1) lit. a GDPR), you have the right to withdraw this consent at any time. A simple informal notification by email is sufficient. The legality of the data processing carried out until the withdrawal remains unaffected.Restrictions under Sections 34 and 35 BDSG apply to the right of access and the right to erasure.
2.2 Right to Data Portability
You have the right (Art. 20 GDPR) to have data that we process automatically on the basis of your consent or in performance of a contract handed over to you or to a third party in a commonly used, machine-readable format. If you request direct transfer of the data to another controller, this will only be done where technically feasible.
2.3 Rights in Data Processing Based on Legitimate Interest
You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data carried out on the basis of Art. 6 (1) sentence 1 lit. e or f GDPR; this also applies to profiling based on these provisions. We will then no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing is for the establishment, exercise, or defense of legal claims.
2.4 Rights Regarding Direct Marketing
If personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such advertising purposes; this also applies to profiling, insofar as it is connected with such direct marketing.
2.5 Right to Lodge a Complaint with a Supervisory Authority
In the event of violations of data protection law, you as the data subject have the right to lodge a complaint with a supervisory authority.3. Use of Cookies3.1 Types of CookiesOur website uses cookies. Cookies make our services more user-friendly, effective, and secure. Cookies are small text files stored on your device by your browser.Cookies that are strictly necessary for carrying out the electronic communication process or providing certain functions you have requested (e.g., shopping cart function) are stored on the basis of Art. 6 (1) lit. f GDPR and § 25 (2) No. 2 TDDDG. As the website operator, we have a legitimate interest in storing cookies to ensure the technically error-free and optimized provision of our services.Other cookies, e.g., those for measuring website performance, enabling extended functions, personalization of our online offering, or marketing purposes, are only used if you have given us your consent via the cookie-consent banner. The legal basis is Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG. If you do not consent to the use of cookies, our website may not function properly.Please note that some cookies are set by commissioned service providers such as Google, Facebook, or YouTube (so-called third-party cookies). These companies may gain knowledge of your user behavior on our website and identifying characteristics and may transfer and store such data outside the EU, e.g., on servers in the USA. By consenting to the use of cookies, you also agree to data transfer to countries outside the EU/EEA. Google LLC (as parent of YouTube LLC) and Meta Platforms Inc. (as parent of Facebook) are certified under the Data Privacy Framework (DPF) and are listed in the Data Privacy Framework list of the International Trade Administration (ITA). This means that Google LLC and Meta have publicly committed to complying with DPF obligations, and any data transfer to the USA is permissible based on the adequacy decision of the European Commission of July 10, 2023.
3.2 Prevention of CookiesWe use a cookie consent banner provided by Usercentrics GmbH, Sendlinger Str. 7, 80331 Munich, Germany, to manage your cookie preferences. The legal basis is Art. 6 (1) lit. c in conjunction with Art. 7 (1) GDPR, as Usercentrics is used to fulfill TDDDG requirements. For more information, see: https://usercentrics.com/de/datenschutzerklaerung/4. Data Collection on Our Website4.1 Server Log Files
The provider of these pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:
• Browser type and version• Operating system used (if applicable)• Referrer URL• Accessed URL including protocol and method• Hostname of the accessing computer• Date and time of the server request• IP address• GeoIP country code
These data are not merged with other data sources.The data are processed within the server log files in order to pursue our legitimate interest (Art. 6 (1) lit. f GDPR). This includes providing functional and localized websites (e.g., adapted to your language), presenting and optimizing our online offering, preventing or defending against cyberattacks, conducting error analysis, and detecting potential fraud cases.The data are processed by a commissioned service provider on the basis of a data processing agreement pursuant to Art. 28 GDPR. The provider is obligated to protect customer data and not pass them on to unauthorized third parties. The data are only processed within the EU and not transmitted to third parties beyond this.
4.2 Contact via Contact Form or Email
When contacting the provider (e.g., by email), your details are stored for processing the request and in case of follow-up questions (Art. 6 (1) lit. f GDPR), until you request deletion or the purpose of storage ceases. Mandatory legal provisions – especially retention periods – remain unaffected.Where we request information via our contact form that is not necessary for contacting you, these fields are always marked as optional. This information helps us to better process your request. Providing this information is expressly voluntary and based on your consent (Art. 6 (1) lit. a GDPR). If you provide information about communication channels (e.g., email address, phone number), you also consent to us contacting you via these channels to answer your request. You may revoke this consent at any time with future effect.
5. Website Analysis
For the purposes of analyzing and optimizing our websites, we use various services, which are presented below. This allows us, for example, to analyze how many users visit our site, which information is most in demand, or how users find our offerings. Among other things, we collect data on which website a user came from (so-called referrer), which subpages of the website were accessed, and how often and for how long a subpage was viewed. This helps us design and improve our offerings to be user-friendly.5.1 Google Analytics 4
To the extent you have given your consent, we use the Google Analytics service, a web analytics service provided by Google LLC. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).Google Analytics uses so-called cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to and stored on a Google server in the USA.In Google Analytics 4, IP address anonymization is enabled by default. Due to IP anonymization, your IP address is shortened by Google within member states of the European Union or in other countries of the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. According to Google, the IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.During your website visit, your user behavior is recorded in the form of “events.” Events can include:
Additionally, the following data is recorded:
To ensure the protection of user data in the EU, Google receives and processes all user data via domains and servers within the EU. Users’ IP addresses are not logged and are shortened by default by the last two digits. The IP address shortening takes place on EU servers for EU users. In addition, all sensitive data collected from users in the EU is deleted before it is processed via EU domains and servers. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. According to Google, the IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.On behalf of the operator of this website, Google will use this information to evaluate your pseudonymous use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website.Recipients of the data may include:
For the USA, the European Commission adopted an adequacy decision on July 10, 2023. Google LLC is certified under the EU-US Privacy Framework. Since Google servers are distributed worldwide and a transfer to third countries (e.g., Singapore) cannot be completely excluded, we have concluded standard contractual clauses with the provider for the use of the service.The data we send and link with cookies is automatically deleted after [2 or 14 months]. The maximum lifetime of Google Analytics cookies is 2 years. Data whose retention period has expired is automatically deleted once a month.The legal basis for this data processing is your consent pursuant to Art. 6(1) sentence 1 lit. a GDPR and § 25(1) sentence 1 TDDDG. You can withdraw your consent at any time with future effect by accessing the cookie settings [insert link] and changing your selection. The lawfulness of the processing carried out based on consent until withdrawal remains unaffected.You can also prevent the storage of cookies from the outset by configuring your browser software accordingly. However, if you configure your browser to reject all cookies, this may limit functionalities on this and other websites. In addition, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by:Not giving your consent to set the cookie, orDownloading and installing the browser add-on to deactivate Google Analytics HERE.Further information on Google Analytics’ terms of use and Google’s privacy policy can be found at https://marketingplatform.google.com/about/analytics/terms/de/
6. Online Shop for Retailers (https://eshop.berkemann.com/bkb2b)6.1 General Information on OrdersTo place orders through our online shop, every customer must create a password-protected account. This account includes an overview of placed orders and active order processes. The operator assumes no liability for password misuse unless caused by the operator itself. All data entered by you as a customer during the ordering process or during registration is stored. This includes:Registration form
Shopping cart
Checkout
We only share personal data with third parties if necessary for contract processing, such as companies responsible for delivering the goods or the bank handling the payment. Further transmission of data occurs only if you have explicitly consented. We do not share your data with third parties without explicit consent, e.g., for advertising purposes. The legal basis for data processing is Art. 6(1)(b) GDPR, which permits processing for fulfilling a contract or pre-contractual measures. Your postal address is also used to send catalogs and current offers (Art. 6(1)(f) GDPR).If you have consented (Art. 6(1)(a) GDPR), we may also use a provided phone number for promotional purposes to inform you about interesting offers from our company, and for customer support to quickly access your customer data. Otherwise, your postal address may be used for targeted advertising. You can object to the use of this data for advertising at any time by contacting Berkemann GmbH & Co. KG, Albin-May-Straße 3, 07937 Zeulenroda.To protect our legitimate interests (Art. 6(1)(f)), we transmit data required for a credit check, including address, date of birth, and order value, to Creditreform Gera. They assess your creditworthiness using scientifically recognized mathematical-statistical methods, including your address data. The information received is used for further decisions regarding the contractual relationship. Your legitimate interests are considered according to legal regulations.6.2 General Information on Payment ProcessingIf you have entered into a contract with us that obliges you to make a payment to receive a specific service, we may collect your payment data (e.g., bank account number for direct debit) to process the payment. The legal basis for this is contract fulfillment under Art. 6(1)(b) GDPR. Standardly, various payment options are available from which you can select your preferred method.If you select PayPal as a payment method, you will be redirected to PayPal. There you enter your PayPal credentials to authorize the payment. We never receive your personal bank or account details. Please note that you must have a PayPal account to use this payment method. The responsible party is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg. More information is available at www.paypal.com/de/webapps/mpp/ua/privacy-prevWe offer PayPal as a payment method based on our legitimate interest (Art. 6(1)(f) GDPR) to provide users with a widely accepted, modern, and convenient payment option.7. Data Collection on Social MediaBerkemann GmbH & Co. KG operates its own channels and accounts on various social networks. We use these profiles to increase our visibility, inform different target groups about news concerning our company and products, and allow interested parties to actively like, comment, or share our posts.7.1 Social Media ChannelsWe operate social media accounts on:
We use social plugins from:
The operators of the following channels are jointly responsible with us:
Where our influence on data processing ends, our responsibility also ends. At these points, we cannot influence the processing by the channel operator and cannot provide details on which personal data is processed. For further information on how the data collected is processed and your options to object, please refer to the respective privacy policies of the platform operators.7.2 Data Processing by UsData entered, such as comments, videos, images, likes, and public messages on our social media channels, may be published by the social media platforms. We only use or process these for subsequent purposes.Personal data sent to us via social media private messages, such as documents or communication data, are not published by us, but processing or publication by the social media operator cannot be excluded.Please note that we do not accept applications via messengers like Facebook Messenger, as this does not guarantee adequate protection of your personal data.We also reserve the right to delete content if necessary. We may share your content on our page if permitted by the social media platform and communicate with you via the platform.The legal basis for our data processing on social media is Art. 6(1)(f) GDPR. Data processing occurs in the interest of public relations and contemporary communication.Social media providers may be located in the USA or other countries outside the EU and EEA. Your data may therefore be processed by the platform operator in countries outside the EU and EEA, where data protection laws may not provide the same level of protection as in EU member states.We have no influence over the scope, type, or purpose of data processing by the social media platform operator. For details on data processing by the social media providers, please refer to their privacy policies.7.3 Data Processing by Social Media PlatformsOur website includes links to other corporate profiles on social media. Clicking these links establishes a connection to the platform’s servers, transmitting information such as the website address, date and time of access, browser type, operating system, and IP address.The social media provider may store data (e.g., IP address, preferences, personal interests, platform behavior, and possibly profile data) and use it for business purposes.Web tracking methods may be used by the social media provider even if you are not logged in. We cannot influence these tracking methods. To prevent tracking, you must log out of the social media platform, clear your device cookies, and restart your browser before visiting our page.Social plugins normally collect data by default and transmit it to the respective provider’s servers. To protect your privacy, we have taken technical measures to ensure your data is only collected with your consent. Activated plugins may also collect personal data such as your IP address, and cookies may create user profiles even if you are not a member of the social network.For further information, see the privacy policies of:
Joint controller agreements:
7.4 Facebook InsightsFacebook provides statistical data (“Insights”) for our page, including aggregated information on fans, subscribers, reach, interactions, video views, gender distribution, location, language, and clicks in the shop.These aggregated data are used to make our posts and activities more attractive. Individual identification of users is not possible.7.5 LinkedIn Insight TagOur website uses the LinkedIn Insight Tag, a conversion tracking and retargeting tool. This collects data such as device information, IP address, referrer URL, timestamps, timezone, browser information, ad visibility, ad clicks, user network, language, and visited webpages.IP addresses are anonymized or hashed. LinkedIn may use this data for its advertising. Data is deleted after 90 days; member IDs are deleted after 7 days.Recipients of the data: LinkedIn Ireland Unlimited Company, Dublin, Ireland, and LinkedIn Corporation, Sunnyvale, CA, USA.The legal basis for processing is your consent, which can be revoked at any time via the cookie settings.